Carlton: 1999-2004

While other regions were about to adopt the ‘Hearts’ generic look, Carlton refused the look and instead, on 6 September 1999, adopted a package that related back to the Hearts, but put their own distinct take on it. Lambie-Nairn was once again commissioned, and a dozen idents were produced and were used depending on the programme to go before it. This look received criticism as the Carlton brand replaced the brands used by Central and Westcountry in the Midlands and the South West.


Factual Ident

Drama Ident

Sport Ident

With thanks to Benriggers

With thanks to Benriggers

Next Slides: 1999 – 2001
with thanks to Benriggers


News Ident

Next Daytime Slides: 2001 – 2002

New years ident: 2001/2002
with thanks to Benriggers

Next – Evening Slides: 2001 – 2002
We hope to have pics soon.

2002 – 2003


The ITV1 celebrity idents in use across England and Wales employed the ‘Carlton’ identifier only before regional non-news progrmaming.

2003 – 2004