BBCBBC One2002-2006

With thanks to Ashley Barrett. Visit his site 'This Is Five' at www.thisisfive.co.uk.

Introduction

BBC One launched a new look on 29 March 2002. The new look replaced the balloon idents, and spelt the end of the much recognised globe identity by the BBC - which had been used in various ways since 1963.

All of the idents under this theme had a common focus: people in various forms of movement and music with a somewhat upbeat rhythm. Red was also used as the predominant colour in all of the idents. Promo graphics were updated on 1 May 2004, and the idents aired for the final time on 7 October 2006, at 1.10am. A montage of idents aired together, ending with the rarely seen 'Ballet' ident.

Idents

Acrobats

Filmed in the Royal Horticultural Society Halls, this ident shows three acrobat performers wrapped in red and white sashes performing acrobatic tricks while suspended from the roof. This ident was also used frequently to introduce the news.

Ballet

For most of its life, this ident was used during times of "reflection" only, namely times of national tragedy and the death of a Royal Family member. It was mainly used to introduce coverage of funerals, such as that of Pope John Paul II and George Best.

Capoeira

For those of us who don't know, Capoeria is a Brazillian martial art. The camera circles around two Capoeiristas throughout its duration. The two performers are dressed in red and white. This was the first ident to be used as part of the new look BBC One

Festival

Sometimes known as Rave, and filmed on an airfield, it begins with a close up of two women dancing together with a "techno"-style version of the BBC One jingle playing in the background, somewhat resembling a rave party.

Haka

Filmed in a field in Wales, it first shows a closeup of a Māori native, Jo Hutley, and then pulls back to reveal 14 Welsh amateur rugby players performing Haka, a traditional Māori dance that shows art and movement by using hands, feet, legs, body, voice, tongue and eyes. The ident was withdrawn in 2005 due to licensing issues with the music.

Hip-Hop

Sometimes known as Basketball, and filmed on a basketball court, this ident shows three basketball players dancing in their wheelchairs to a hip-hop theme. The dancers are all dressed in red, with matching accents on their wheelchairs. The lead dancer is Adrian Adepitan, a British paralympic basketball player.

Salsa

Filmed in Hertfordshire against a decorated red backdrop, the camera first focuses on a couple dancing salsa, and then reveals a large group of dancing couples doing the same thing.

Tai-Chi

First broadcast on 16 June 2003, the ident features seven people dressed in traditional Chinese clothing performing tai-chi on a lakeside. This ident had two versions: one with the camera drawing back, revealing all the performers and their mirror image on the lake; the other (withdrawn in 2003) starts with the mirror image and spins round to reveal that the viewer is actually looking at the reflection.

Skateborders

Launched on 5 September 2003, the ident features three skateboarders skateboarding through a shipyard. This ident was filmed on location at the Harland and Wolff Shipyard in Belfast, Northern Ireland. The featured skateboarders are, from left to right, British professional skateboarders Olly Todd, Franklin Stephens and Danny Wainwright. Because the accompanying jingle is a mellow interpretation performed on a solo piano, this ident was often used to introduce the news. It was also often used in the Midlands and Northern Ireland.

Music Video

First broadcast on 4 October 2002, to coincide with the premiere of Fame Academy, the ident was filmed in studio with a red backdrop. It features one lead dancer and 6 back-up dancers. This ident resembles a music video, hence its name. It was the first ident that was not part of the original set of eight.

Bollywood

First broadcast on 8 November 2002, this ident features 9 males and 9 females dancing a traditional Indian dance, much like a Bollywood movie. The females wear red in this ident, while the males wear white.

Tango

Launched on 2 January 2003, the ident was filmed in Leadenhall Market in the City of London and features three couples dancing the tango, supposedly in the rain.

Tapdogs

Filmed inside a power station, this ident shows six members of the dance troupe Tap Dogs performing a tap dance. The upbeat jingle incorporates the sound of the troupe's tap shoes.

Presentation

2002-2004

Trailer Endboards

Slide / Menu

Queen Mother Presentation

The Queen Mother passed away on 30 March 2002, just after the new presentation package was debuted, and this event was the first opportunity to see the type of graphics usually seen only very rarely on television.