E4 is a digital television channel in the United Kingdom and Republic of Ireland, launched as a pay-TV companion to Channel 4 on 18 January 2001. The "E" stands for entertainment, and the channel is mainly aimed at the lucrative 15 - 35 age group. Programming includes US imports such as Friends, ER, The O.C., Smallville, The Sopranos, What About Brian?, Desperate Housewives, 90210, Gilmore Girls, One Tree Hill, Scrubs, and British dramas such as Shameless, Hollyoaks, Skins and Nearly Famous. Some of the imports, e.g. The O.C., Ugly Betty and Desperate Housewives, are screened on E4 up to one week ahead of their Channel 4 broadcasts.
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