In January 2007, S4C announced that their digital channels would be refreshed by a new corporate logo and brand. On 17 January, s4c.co.uk was updated with the new look, with S4C channels adopting the new look from 18 January. The S4C logo used since 1995, often stylised as "S4C~" because of the "dragon" design element which accompanied it, was replaced. The new design emphasises the channel's Welsh connection with the "C" for Cymru (Wales) separated from the "S4" (Channel 4) by a forward stroke. S4C2 is now seen on screen as S4C Dau (Two), and listed as S4C2 on the broadcaster's website and on Sky.
The theme of the new idents was the magnetism of the Welsh society, represented by many objects gathering in one place, such as shopping carts at a grocery store, and golf carts at a golf course. These idents were produced by Proud Creative, a London based design firm.
Balloons
Coast
Chairs
Window
Campsite
Frisbees
Golf Course
Pier
Toy Cars
Trolleys
Breakfiller
In 2007, another new set of live-action idents debuted, featuring live rendered dynamic elements which react to the voice of the continuity announcers, an effect similar to the initial idents of BBC Four - but utilizing live-action footage instead of 3D rendered footage.
These idents were discontinued by 2009.
Ice Cream Van
Van
Hoist
Holiday Homes
Cow in the Field
Lights
Cleaners
Disco
Birds
Welding
