CITV (short for Children's ITV or Children's Independent Television) is the brand name used for the majority of children's television output on ITV's television stations, including the ITV Network, breakfast broadcaster GMTV and the ITV plc-owned CITV Channel as well as non ITV plc owned regions. The flagship CITV strand was previously broadcast on weekdays on ITV (normally referred to as ITV1 in England and Wales, STV in central and northern Scotland, UTV in Northern Ireland and Channel Television in the Channel Islands) between 15:30 and 17:00, as well as on Saturday mornings between 06:00 and 11:30 and on Sunday mornings between 07:25 and 10:00. The afternoon weekday and weekend slot was stopped altogether in 2007. CITV also has its own channel, which was launched by ITV plc on 11 March 2006.
