ITV1 HD

Introduction

After several experimental months tucked away under the Red Button on Freesat, ITV1 HD finally launched as a full service on April 2nd 2010, replacing Men & Motors in the EPG on Sky, as well as appearing fully on Freeview HD for those areas able to receive it. To coincide with the launch, the existing channel presentation was upscaled and tweaked with an updated logo. A week after the initial launch on April 9th, 4 additional idents and accompanying breakbumpers were added to the set on both ITV1 and ITV1 HD.

Idents

Fountains

Bicycle

Pavement Art

Buildings

Marketplace

Garden

Bubbles

Lanterns

Added to the set 9/4/2010

Break Bumpers

Miscellaneous Presentation

Promo