Anglia Television (now known as ITV Anglia) is the ITV franchise holder for the East Anglia franchise region. Although Anglia Television takes its name from East Anglia, its transmission coverage extends beyond the generally accepted boundaries of that region. The station is based at Anglia House in Norwich, with regional news bureau in Ipswich, Cambridge, and Northampton. Anglia Television is owned and operated by ITV plc under the license name of ITV Broadcasting Limited.
1959 - 1988
Anglia's original ident was a short film of a rotating silver statue of a knight on horseback. At the end, the camera zoomed in on the pennon atop the knight's lance, which showed the station's name. An arrangement, by Malcolm Sargent, of Handel's Water Music was played over the film.
With the introduction of colour television in the 1970s, the ident was remade with constant lighting, and the knight constantly rotating on a turntable.
1988
Anglia unveiled a new look in 1988. The knight had been put to bed and in its place was a new heraldic flag logo designed by Martin Lambie-Nairn.
1989
Anglia were one of many regions to refuse the 1989 generic ident introduced by ITV. This is what viewers in the East of England never got to see on-screen...
1999 - 2002
It was second time lucky for Anglia in 1999, when they, along with the majority of the ITV network, adopted the new ITV hearts branding.
The ident was updated in 2001 to co-incide with the new ITV1 branding.
2004-2005
Anglia was rebranded to ITV Anglia on 28 October 2002, and the ITV1 idents in use across England and Wales employed the 'Anglia' identifier only before regional non-news progrmaming.
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