STV is the brand used by both ITV licensees in Northern and Central Scotland, formerly known as Grampian TV (now legally STV North) and Scottish TV (now legally STV Central) respectively. The brand was adopted on Tuesday 30 May 2006 replacing both franchises' identities.
Both licensees are owned by STV Group plc. The two licences still produce regional programmes, although the only difference between them is the respective news programmes: STV News at Six and STV News broadcast separate bulletins to Northern and Central Scotland. There is no STV South as Southern Scotland is part of the Border Television region (Border being owned by ITV plc) and programmes are presented there under the ITV1 Border brand.
There is now a single managing director (Bobby Hain - former managing director of Scottish Television), a single director of programmes, and a single head of news. Terms in the renewed licences for both STV Central and STV North also mean that regional non-news programmes are shared (and identically scheduled) across both licences.
