STV is the brand used by both ITV licensees in Northern and Central Scotland, formerly known as Grampian TV (now legally STV North Ltd.) and Scottish TV (now legally STV Central Ltd.) respectively. The brand was adopted on Tuesday 30 May 2006, replacing both franchises' identities. Its positioning, identity and brand guidelines were developed by Elmwood Design's Edinburgh office. Both licensees are owned by SMG plc, which also owns such other brands as Virgin Radio and Ginger Productions.

 

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Christmas Ident 1

Christmas Ident 2

Presentation Slides

STV Competitions

Weather Sting

STV Weather Presentation

50 Years of STV

Break Bumpers

Next Animation

ECP

Promos

Next / Then / Later