VIVA is a new music video and entertainment channel in the United Kingdom, which launched on 26 October 2009, replacing TMF. The channel is owned by MTV Networks Europe and is originally a German channel.
Countdown to Launch
Launch Graphics
The launch of Viva was presented by X Factor winner Alexandra Burke who performed her single 'Bad Boys' in front of a studio audience. The first music video to be played on the new channel was "The Spell" by Alphabeat.
UK Top 40
