G.O.L.D. is the main channel of the UKTV network broadcast in the United Kingdom and broadcasts comedy films and comedy programmes. It launched on 1 November 1992 as UK Gold, and is currently available on Sky Digital, Virgin Media, Tiscali TV and terrestrial subscription via Top Up TV. It competes against ITV plc's archive channel ITV3, which has a 1.8% share higher than that of G.O.L.D.
In 2008 UKTV began a process of rebranding and expanding its channels, removing "UKTV" from their name, following the rebranding of UKTV G2 as Dave in October 2007. On 7 October 2008 UKTV Gold became "G.O.L.D.", exclusively showing comedy, both old and new. This is reflected by its new slogan - "Go On Laugh Daily". The Gold name was retained as having a resonance with viewers. The same day also saw the rebranding of UKTV Drama as Alibi, and the launch of a new channel, Watch.
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'Stick Something Funny On' Season
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