On 23 January 2012, More4 adopted a new logo and on-air branding. The logo and channel idents were designed by ManvsMachine; a design and motion company in London. The repositioning of the brand co-incides with the channels move towards more lifestyle content and a move away from documentaries and arts.

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Relaunch Promo
The new look was introduced with a short promotional video. The video includes idents and promotional trails seen on the launch day.

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Idents

Beach

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Boat

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Cafe

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Tree

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Street

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Stairs

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Presentation

Break Bumpers

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Film Bumpers

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Programme Promotions

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Programme Menus

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ECP

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IPP

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Downtime Caption

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Slide

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Christmas 2012

Tundra
Christmas trees by day

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Forest
Christmas trees by night

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Seasonal Promo

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Promo Endboard
Daytime

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Promo Endboard
Evening

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Break Bumper

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