S4C: 1993-2000

After 10 years, S4C became well established as Wales’ third broadcaster.  By 1993, a new theme was introduced to presentation on the station – dragons and fire animating inanimate objects.  As opposed to previous looks to the station, multiple idents were now used to introduce programming, often chosen to suit the tone and subject matter.  The S4C logo shown in these idents was introduced in 1995.


Idents

Scissors


Tongs


Pedal Bin


Dragon-Man


Fan


Kite


Pencil


Pencil (Fire Version)


Sousaphone


Screen (Sports Programming)


Curly Light


Extinguisher


Extinguisher (Short)


Iron


Standpipe


Clockwork Dragon (Schools Programming)


Gas Pump Dragon (Discontinued by 2000)


Entertainment/Flags Dragon (Discontinured by 2000)


Spray Can (Discontinued by 2000)