5USA is an entertainment television channel in the United Kingdom owned by Northern & Shell. It was launched on 16 October 2006 as “Five US” and was the second digital channel in the UK to be launched by RTL Group (the former owner) as part of their multi-channel strategy, the first being Five Life (now 5*). 5USA concentrates on showing imported movies and programmes from the United States, originally broadcast from 16:00 to 01:00, extending its hours starting at 12:00 in June 2007. The channel changes its programme slots and shows from time to time. 5USA is shown on Freesat, Freeview, IPTV, digital cable and Sky.