Border Television (now legally known as ITV Border) is the ITV franchise for the border region between England and Scotland (including the south of Scotland, much of Cumbria and, until December 2006, the town of Berwick-upon-Tweed), and also the Crown dependency of the Isle of Man. It is part of ITV plc.
Border’s first ident was a still caption in black and white.
Not much imagination from Border when they began colour broadcasts in 1971 with another static ident. Both the 1970s and 1980s version. Thankfully, Border utilised their in-vision continuity announcers for most junctions.
Border’s first animated ident was introduced in September 1989. Sadly, it was the ITV generic style ident that was used in most other regions.
Border created an additional ident in late 1990 from a promotion package used by ITV, in which the word “Border” was added. We believe this ident continued until the end of 1992. With thanks to CaptainSiCo
Border ditched the corporate look in 1993, when this new ident was introduced, but the 1989 music continued to be used.
1994.c – 1995
Border updated the colour of the ident to a nice light blue instead of the pink. We believe this was in September 1994
Border unveiled its updated idents on 1st September 1995. Two different idents were created, with different music. These idents were the last to feature the famous Border “chopsticks in a bowl” logo, and was last shown on the 7th November 1999.
The famous logo was put to bed when Border adopted the ITV hearts idents of 1999, although the chopsticks could still be seen on the purple GMG endboards used at the time.
The ident was updated in 2001 to reflect the rebranding of ITV to ITV1.
Border was rebranded to ITV Border on 28 October 2002, and the ITV1 celebrity idents in use across England and Wales employed the ‘Border’ identifier only before regional non-news progrmaming.