A selection of Border Television (now legally known as ITV Border) presentation, for the ITV franchise area covering for the border region between England and Scotland (including the south of Scotland, much of Cumbria and, until December 2006, the town of Berwick-upon-Tweed), and also the Crown dependency of the Isle of Man.
Border remained independent, until March 2000, when a takeover battle broke out between Capital Radio and Scottish Radio Holdings for the company. By April, Capital Radio had purchased the company and soon after sold Border’s television assets to Granada Media Group for £50.5 million, which is now part of ITV plc.
Border’s first ident was a still caption in black and white.
Not much imagination from Border when they began colour broadcasts in 1971 with another static ident. Both the 1970s and 1980s version. Border did use in-vision continuity announcers a lot during this period of presentation.
With Lesley Cairney, Craig Austin and Senior Announcer Pat Doody, along with the clock used during this period.
Border’s first animated ident was introduced in September 1989. Unfortunately, it was the ITV generic style ident that was used in most other regions.
Border created an additional ident in late 1990 based on a
promotional package used by ITV, in which the word “Border” was added. We believe this ident remained in use until the end of 1992.
With thanks to CaptainSiCo
Border stopped using the corporate look during September 1993, when this new ident was introduced. However, the remnants of the 1989 look remained. The signature music and Border typeface were retained.
Slide and In-Vision Continuity
Border updated their presentation in September 1994.
Spring promo: 1995
Border reused the ITV promo package from early 1993
Border unveiled its updated ident on 1st September 1995. Two different idents were created, with different music. These idents were the last to feature the famous Border “chopsticks in a bowl” logo, and was last shown on the 7th November 1999.
The famous chopsticks in a bowl logo was semi-retired when Border adopted the ITV hearts idents of 1999. The logo didn’t appear in their idents, but it was still seen in endcaps introduced across the Granada regions.
The ident was updated in 2001 to reflect the rebranding of ITV to ITV1.
Border was rebranded to ITV Border on 28 October 2002, and the ITV1 celebrity idents in use across England and Wales employed the ‘Border’ identifier only before regional non-news programming.