Central: 1982-1985

ITV Central (formerly Central Independent Television and commonly known as just Central) is the British Independent Television contractor for the Midlands, succeeding ATV on 1 January 1982.

Idents

The first globe…
Upon launch, Central’s on screen presentation featured a sphere which resembled a moon/total eclipse which would burst open with light before reforming, accompanied by a light jingle, but was dropped and revised during 1982.


Start The Day
Images from the Central start-up sequence from 1982
With thanks to Transdiffusion

Central Presents
So, you’ve just taken over from ATV, how do you introduce an ATV programme? With this caption of course…
With thanks to Transdiffusion

Slides

What might have been…
This logo was the initial prototype logo for the new company. With thanks to Roddy Buxton and Transdiffusion for the permission to display the imageture here.

Static Globe
This is the static version used in conjunction with in-vision continuity.
Thanks to Benriggers for the image

Invision from 1983:
The coloured stripes were added to continuity from December 1982.

Colour Globe
This second, less explosive ident was launched in 1982 in conjunction with the first logo. From 1983, this logo was used all the time nationally until 1988.