ITV Wales & West Ltd (formerly known as HTV) is the ITV contractor for Wales and the West of England. It is owned by ITV plc.
1968 – 1970
An early ident from HTV (or Harlech as it was known on-screen). The ‘eye-strainer’ lasted for about 2 years until 1970.
1970 – 1987
A new logo and a new name was introduced in 1970. The logo remained in use for 22 years.
Here’s a lovely christmas version of the classic symbol.
In-vision continuity (thanks to Transdiffusion)
HTV’s night time service was launched on 22 August 1988.
1987 – 1989
Following Channel 4′s lead, HTV used computers to generate this new ident, launched in September 1987. Due to the launch of the ITV Generic look in 1989, this ident only lasted for 3 years, which is a shame as it was a pretty decent ident
1989 – 1992
long with most other ITV franchisees, HTV adopted the ITV Generic idents of 1989. These are some of the endboards that were seen in the HTV region.
The clock that was used during this period
1993 – 1995
1993 saw the demise of many great ITV names but HTV was still alive and kicking. 1993 also saw the demise of some classic ITV logos, such as Tyne Tees’ joined up TTTV logo and of course HTV’s Aerial which had been in service for 22 years. This neat animation launched on New Years Day 1993 featured its successor; the triangular ‘V’ is a clear nod towards the ITV logo of the time.
1995 – 1999
This new animation was introduced in 1995. It depicted a gold HTV logo rising from a watery backdrop.
March 1999 – November 1999
After the launch of the ITV generic Hearts was delayed, this flying HTV logo was used to help plug the gap. Introduced on 7th March 1999.
November 1999 – July 2001
Initially, HTV adopted the blue ITV Hearts on November 7th 1999, but following GMG’s purchase of UNM (owner of Anglia, Meridian and HTV) the HTV franchise was given to Carlton as GMG would have controlled more franchises than the ITC would allow.
July 2001 – October 2002
Carlton decided to keep the HTV brand alive (despite binning the Central and Westcountry names) and attached their opening animations to the current HTV Hearts endboards. These idents were introduced on Monday 2nd July 2001.
As with every other regional name in England and Wales, the HTV brand got the chop in October 2002 when Carlton and GMG (who by now had gobbled up all 11 franchises between them) decided to introduce a single ITV1 brand across the country.
However, there was some good news for HTV Wales viewers. Whilst everyone in England had to put it up with national announcements from London, HTV Wales was allowed to keep its own continuity team and edited versions of the national ITV1 idents, branded ITV1 Wales, were used full time. Sadly, regional announcements were axed in January 2006 but idents still carry a ‘Wales’ identifier in the region.
Oddly, regional news bulletins remained branded as ‘HTV News’ up until the ITV News relaunch in 2004. Humorously, the endcap at the end of the bulletins read: HTV News, a Carlton Wales Production for ITV1 Wales.
2002 – 2004HTV West was rebranded to ITV West on 28 October 2002, and the ITV1 idents in use across England and Wales employed the ‘West’ identifier only before regional non-news progrmaming.
Local Scenery Idents 2003 – 2004
Introduced in November 2003, and shown before local programming until early 2004, scenery idents were used on the still Carlton-owned regions of ITV Central, ITV West, ITV Westcountry and ITV Wales.
2004 – 2006