Pick is a British television channel, available free-to-air on Freeview and TalkTalk TV, and free-to-view on satellite via Sky, Freesat from Sky and Virgin Media. The channel was originally launched on 31 October 2005 as Sky Three. From Thursday 24 June 2010, programming from Sky Travel Shop was dropped from the schedules being replaced with programming from Sky Real Lives, which was closed in 2010 to enable Sky to invest in Sky1 and Sky2. On 1 February 2011, Sky Atlantic launched on Sky channel 108, which had originally been occupied by Sky3. Sky rebranded Sky3 as Pick TV on 28 February 2011. The channel was again rebranded as Pick on 7th October 2013.