Television in Italy was introduced in 1939, when the first experimental broadcasting began. However, this lasted for a very short time: when fascist Italy entered World War II in 1940 all the transmission were interrupted, and were resumed in earnest only nine years after the end of the conflict, in 1954. There are two main national television organisations responsible for most viewing: state-owned RAI Radiotelevisione italiana (with its three generalist channels), funded by a yearly mandatory licence fee and Mediaset (owner of generalist stations Canale 5, Italia 1 and Rete 4), commercial network founded by Silvio Berlusconi that also holds 50.1% of the Spanish broadcasting firm Mediaset España Comunicación and heads a consortium which owns the television production house Endemol. Currently La7 is considered as the third major network in Italy, it is owned by Telecom Italia Media, the media branch of the telephone company Telecom Italia, which also owns 51% of MTV Italia. While many other networks are also present, both nationally and locally, RAI and Mediaset together, with their six traditional ex analogue stations plus a number of new free to air digital channels, reach 75-80% of the TV ratings, as detailed further below. Apart from these three free to air companies, News Corporation’s satellite pay tv platform Sky Italia is increasing in viewing and shares, reaching almost 10% of the tv ratings (in 2009 it was also allowed to enter the digital terrestrial market through free station Cielo).